From Vision to Creation

In the end I was able to sell out of all my stock and got to personally connect with each customer!

The journey began by defining the brand’s vision, values, and target audience. With these guidelines set in place, I began the process of logo design by sketching and brainstorming countless ideations (exploring typography, icons, and symbols). These iterations were then narrowed down by communicating with other project members and outside perspectives. During this time I also developed concepts for the t-shirt designs to surround the values of the brand. After getting feedback from peers, mentors, and potential customers about what will truly sell, I settled on my final design concepts.

I brought these designs to life through Adobe Illustrator where I vectorized the artwork and mock them up to get a better idea on the final product. I made adjustments to scale, color, sizing, and placement depending on the mockups and testers. Once the t-shirts came to life, I shifted my focus to creating cohesive branding, focusing on tags, hangers, and site design for the pop up shop. Throughout this whole process, I also contributed to the print marketing and social media presence to build up excitement, build an engaging community, and advertise the event. This was a big project that encapsulated creativity, collaboration, and passion!