Branding
A cohesive brand identity is the most important aspect of developing a consumer base and creating an engaging community. I am passionate about and have experience in marketing on social media, and in-person, to create a welcoming environment that invites engagement and pushes for the sale.
Grux
GRUX is a combination of ‘grit’ and ‘flux’. Life requires grit and hard work to achieve goals and fulfil visions. It also demands the flexibility and creativity to adapt to the fluctuations of the world around us. GRUX is its own unique brand in which we have the creative freedom to explore a range of concepts that drive our passion to create.
Rebranding
I would often go to Wise Cracks Cafe on the weekends for brunch with my friends. It was by far my favorite breakfast cafe in all of Oregon, but the design always threw me off when I went. The menu design is crowded, hard to read, and doesn't show off the character of the restaurant. I wanted to bring the menu to life by incorporating more of their color palette and emphasizing their most ordered items.
Business Cards
I was given the opportunity to design for a local DJ and audio shop in downtown Portland. They wanted a more modern and clean look for their business cards to hand out their information to potential customers.
